Privacy Policy

Effective Date: September 21, 2025

Welcome to Digital Art Gallery (the "Website" or "Site"), operated by Digital Art Gallery UK (referred to as "we," "us," or "our"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, make purchases, or interact with our services.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

We collect information to provide better services to our users, including discovering artworks, browsing collections, and completing purchases. The types of information we collect include:

Personal Information

  • Voluntarily Provided Information: When you register an account, sign up for newsletters, contact us for support, or make a purchase, we may collect:
    • Name
    • Email address
    • Mailing address (for shipping artwork)
    • Phone number
    • Payment details (processed securely via third-party providers like PayPal or Stripe; we do not store full credit card information)
  • Usage Information: Automatically collected data, such as:
    • IP address
    • Browser type and version
    • Device information
    • Pages visited and time spent on the Site
    • Referral sources (e.g., how you arrived at our Site)

Non-Personal Information

  • Aggregated data like the number of visitors, popular artworks, or browsing patterns, which does not identify individuals.

We do not knowingly collect personal information from children under 13 years of age. If we become aware of such data, we will delete it immediately.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill orders for artworks, including shipping and payment handling.
  • To provide personalized recommendations, such as curators' picks or room-specific art suggestions.
  • To send promotional emails, newsletters, or updates about new artists and artworks (you can opt out at any time).
  • To improve our Website, analyze user trends, and enhance user experience (e.g., through analytics tools).
  • To respond to inquiries, provide customer support, and resolve issues.
  • To comply with legal obligations, prevent fraud, and protect our rights.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies (e.g., web beacons) to enhance functionality and track usage. Cookies are small files stored on your device that help us:

  • Remember your preferences (e.g., language or login status).
  • Analyze traffic and optimize content.

Types of cookies we use:

  • Essential Cookies: Necessary for basic Site functions (e.g., shopping cart).
  • Analytics Cookies: To understand how users interact with the Site (e.g., Google Analytics).
  • Marketing Cookies: For targeted ads (e.g., via Google AdSense).

You can manage cookies through your browser settings. Disabling cookies may limit Site features. For more details, see our Cookie Policy (if applicable) or third-party policies like Google's Privacy Policy.

4. Sharing Your Information

We do not sell your personal information. We may share it in these limited circumstances:

  • Service Providers: With trusted third parties who assist us, such as:
    • Payment processors (e.g., PayPal, Stripe) for transactions.
    • Shipping partners (e.g., for delivering artwork).
    • Email service providers (e.g., Mailchimp) for newsletters.
    • Analytics providers (e.g., Google Analytics) for Site improvement.
  • Legal Requirements: If required by law, subpoena, or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

All third parties are required to protect your data and use it only for the specified purposes.

5. Data Security

We implement reasonable security measures to protect your information, including encryption for sensitive data (e.g., during transmission) and secure servers. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but strive to use commercially acceptable means.

6. Your Rights and Choices

Depending on your location (e.g., under GDPR for EU users or CCPA for California residents), you may have rights such as:

  • Access, correct, or delete your personal information.
  • Opt out of marketing communications.
  • Withdraw consent for data processing.
  • Request data portability.

To exercise these rights, contact us at [support@digitalartgallery.uk]. We will respond within 30 days. For California residents, see our CCPA notice below.

You can also:

  • Unsubscribe from emails via the "Unsubscribe" link.
  • Update preferences in your account settings.

7. International Data Transfers

As a UK-based site, we primarily store data in the UK/EU. If you access from outside, your data may be transferred internationally. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) for such transfers.

8. Retention of Information

We retain your personal information only as long as necessary for the purposes outlined (e.g., 7 years for transaction records per tax laws) or as required by law. After that, we securely delete or anonymize it.

9. Third-Party Links

Our Site may contain links to external sites (e.g., artist profiles or payment gateways). We are not responsible for their privacy practices. Review their policies before providing information.

10. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted here with the updated effective date. Significant changes will be notified via email or Site notice. Continued use of the Site after changes constitutes acceptance.

11. Contact Us

If you have questions about this Privacy Policy, please contact:

Digital Art Gallery UK Email: privacy@digitalartgallery.uk Address: [Your Business Address, e.g., London, UK]

For EU/UK data protection inquiries: Data Protection Officer: [Name or Email]

CCPA Notice (For California Residents)

Under the California Consumer Privacy Act (CCPA), you have the right to:

  • Know what personal information we collect, use, or disclose.
  • Request deletion of your information.
  • Opt out of the sale of your information (we do not sell data).

We have not sold personal information in the past 12 months. For requests, email privacy@digitalartgallery.uk.